For reading articles, the core problem is turning my ignorance about an issue into understanding (the funding model for this is a whole other complicated concern). The more obstructions you throw in my way to achieve this goal, the more I am inclined to leave and get my understanding elsewhere—all I’ll remember is how poor a time I had while trying to access your content. What is the value of an ad impression if it ultimately leads to that user never returning?
Yep, this. A post of mine, ‘Read Only Web’ on my portfolio site, pondered if this would happen more frequently until it became the norm:
Make your content easy to consume the way you intended, otherwise your readers may find another way. So make sure it loads first, and fast, in the way you want it presented.
Lets not settle for a homogenous, text-only tier of the web. Web design is your sites individuality and your control of your brand, so make sure it puts your content first.
We’ve never had more tools available to detect, deliver and present the best experience to users. I hope we can keep them from hitting the reading view permanently.
Read ‘Read Only Web’ on paulfosterdesign.co.uk – no need for reader mode!