Hollywood, Apple Said to Mull Rental Plan, Defying Theaters

Yet the talks continue. The terms being discussed vary between each studio and each cinema chain, with some talks focusing on a release date of about 17 days after debut, for about $50, or four to six weeks from release for $30, people familiar with the talks said.

You know the game plan long-term here. Strangle out the cinemas, eliminating the competition to downloads, all while getting people used to film downloads that cost $30+.

via Hollywood, Apple Said to Mull Rental Plan, Defying Theaters – Bloomberg

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