Flat wine bottles could cut costs and emissions

Made from recycled PET, the bottle has a plastic cap, making recycling easier. It takes up 40% less space and is 87% lighter than conventional bottles.

The company’s carton for 10 flat bottles, being launched at a packaging conference in Birmingham on Wednesday, would hold only four glass bottles of the same 75cl volume.

via Flat wine bottles could cut costs and emissions, says firm | Business | The Guardian

Some impressive savings from some innovative thinking – so much so that the wine industry have to put traditional glass bottles aside and look at this soon.