The Two Faces of AMP

So, to recap, the web community has stated over and over again that we’re not comfortable with Google incentivizing the use of AMP with search engine carrots. In response, Google has provided yet another search engine carrot for AMP.

This wouldn’t bother me if AMP was open about what it is: a tool for folks to optimize their search engine placement. But of course, that’s not the claim. The claim is that AMP is “for the open web.” There are a lot of good folks working on AMP. I’ve met and talked with many of them numerous times and they’re doing amazing technical work. But the way the project is being positioned right now is disingenuous.

If AMP is truly for the open web, de-couple it from Google search entirely. It has no business there.

via The Two Faces of AMP – TimKadlec.com

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