At the unveiling of Apple’s new flagship smartphone yesterday, the iPhone X, CEO Tim Cook said it was something the company’s staff had been working on for a decade.
The new premium handset with its edge-to-edge display (minus one unfortunate top notch) does away with the physical home button entirely and makes greater use of gestures for controlling the UI.
The new interface for multitasking looks fluid and intuitive. But it also — if you’ve been smartphone watching for long enough — engenders a distinct feeling of déjà vu…
Specifically it looks rather like webOS running on the Palm Pre — a handset that was announced in 2009, after Jon Rubinstein, former SVP of Apple’s iPod division, had been lured out of retirement in Mexico by Palm
I had the same thought during the keynote (the dock and the swipe up bar, to rounded app cards, look very WebOS). The iOS interface has evolved and converged to look similar to WebOS (which was beautiful). I don’t believe Apple had this UI done a decade ago and in the can, it’s evolved since Jonny Ive took the reins.
But Apple going hard in the past after any competitor that emulates them won’t win them much sympathy.