Facebook wields a huge amount of power over what sites get served to you in your News Feed, and now the company is adding another layer to that by taking site speed into account. According to Facebook, “Factors such as the person’s current network connection and the general speed of the corresponding webpage will be considered. If signals indicate the webpage will load quickly, the link to that webpage might appear higher in your feed.”
Amusing if Facebook is the trigger to make site owners sit finally up and and take notice of their websites performance, despite Instant Articles, Google AMP and FBs attempt to invent their own internet with internet.org. It would be highly ironic if this leads people to browse outside FBs walled garden once again.