Can A Font Be A Whole Brand? YouTube Thinks So

The question became, if YouTube TV’s font could look like anything, what should it look like? Should it be gothic like a newspaper headline? Should it be blocky like a Hollywood film marquee? The team actually found its inspiration in YouTube’s core interface element–not the logo, which users actually see relatively infrequently–but the one thing YouTube had before any of its online competitors: the play button.

via Can A Font Be A Whole Brand? YouTube Thinks So

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