The players aren’t surprising at all: Google, Apple, and Microsoft. But this is a different kind of platform war, one where all three have a legitimate chance of coming out ahead.
Over the past year, we’ve been watching the players line up. The operating systems and ecosystems that will be competing are the ones you’d probably guess:
- Google’s Chrome OS (with Android apps)
- Apple’s iOS (on the iPad)
- Microsoft’s Windows 10 Cloud (and new-style Windows apps)