curiositycounts:

When designers are looking to be “innovative,” many often forget that it’s not just about trendy aesthetic appeal. It’s about genuinely improving an experience and filling a need. Korean designer Joonhuyn Kim’s “Flat Bulb” does just that, reducing its volume to be 1/3 smaller, reducing the cost of packaging and transport. Better yet, its slim shape allows bulbs to be easily stacked and prevents breakage as it does not roll.” Simple, yet effective. That gets design daps. 

(via)

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