It’s the most stripped-back souless way to describe anything. Using it you can reduce anything – human beings, art masterpieces, even entire galaxies down to the most meaningless nothing. At the utterance of that word, everything that something stands for is stripped away by association with the word ‘unit’.
To that end the word is successful, that was it’s whole pupose afterall. To describe anything. Maybe that’s where my displeaseure comes from, a horrible sense of ubiquity. Its everything and and at that instance, nothing.
But this horrible word is starting to crop up more and more in everyday life and it leaves me so cold.