This was just pure brilliance – when he thought this up the words ‘WIN’ appeared above his head. Without the placement this ad was going no where. He must have just sat and waited, furiously refreshing the tech blogs waiting for this story to break.
Then of course Apple noticed and now the story has run its inevitabe course and now the ad has to be hasitly removed for reasons unknown.
Pure marketing brilliance, the best advertising money he could have spent.