This is exactly like splash power who seem to have dissappeared without a trace. With this implementation i like it can also include NFC to sync the devices as well as charge.
Ultimately though i see this as kind of pointless – its not much more convienient than a standard charger. If anything its less so as with a plug in charger you can use a different power point and perch your gadgets in different places. Here you are tied to active surfaces.