Article Overview: Basically as serach engines begin to provide the answers rather than the links to the answer, what is the motivation for following a link to the site. I had unwittingly been blindly walking right down this line, as have most web users i would imagine.
As a webmaster this has given me a wake up call – and anybody whos site is supported solely by advertising this is a truly worrying trend. These search engines have the ultimate freebie business – the world provides the content for them and they serve ads over the top. The end users never even have a chance to see your content in situ, thay are off googling the next thing.